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Infinity Real Estate & Mortgage Services: Magazine Ad Campaign

Intending to position itself as the leader in mortgage and retail services for the Twin Cities' GLBT community, Infinity Real Estate and Mortgage Services launched an ad campaign that focused on the face of the client, versus the industry's traditional emphasis on the face of the service provider. In addition, Infinity was legally subdivided into three parts, and therefore needed the campaign to support the idea of the Infinity "family" of services: Infinity Mortgage, Infinity Realty, and Infinity Title were equally advertised in the local GLBT community's leading publication, Lavender Magazine.