Branding :: logo/masthead & favicon

Yellowstone Insider: Logo, Masthead & Favicon

With history-happy editors who had lived in and explored the Yellowstone area extensively over the last several decades, the Yellowstone Insider website was created to provide thorough travel information on Yellowstone National Park while highlighting what most Yellowstone sites rarely provide: a detailed look into the issues and controversies surrounding the Park. To complement the historic foundation of its content, the site's logo used an Art Deco color palette and typography from what's considered Yellowstone's heyday. The enthusiast nature of the site also called for an impression of Castle Geyser, rather than the more popular—yet less striking—Old Faithful.