Ads :: online ad

Northwoods League Store: Super IMU Ad

One of the deliberate decisions when August Publications first partnered with the Northwoods League Store for team apparel was to push the boundary of "propriety" with team-centered slogans. With the updates to apparel and a new website, advertising for League-related products needed to match the edgier approach in a way that would compel the college-age crowd to show their support for their favorite summer collegiate team in the League. Using color schemes from each team's logo, shapes that showed a sense of action, and sometimes suggestive slogans, ads such as this one for the Waterloo Bucks had the desired effect.