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Northwoods League Store: Team-Specific "Retro Oval" Artwork

Through a short partnership with the midwestern summer collegiate Northwoods League, the independent Northwoods League Store was established to re-introduce defunct baseball teams and help promote current teams in the League with hip apparel. The design concept behind this "retro oval" series cued off vintage baseball tees that were popular both among Gen Xers and Baby Boomers. Each team tee included the year it was established and—for the defunct teams—when it left the League. Every design was meticulously "distressed" to give it the lived-in look and play up a sense of intimacy inherent in fans of home-grown teams.