Web :: recreation industry

ScooterMaxi (www.scootermaxi.com)

At the time ScooterMaxi was being developed, there were surprisingly few sites devoted to scooter enthusiasts. The editors at ScooterMaxi saw an opportunity to provide a quality, informative site with reviews of scooter models, event details, and other industry-related information that would be both accurate and interesting to their target market. To create a look that would be appealing across generations and for various levels of expertise, the masthead design and color scheme suggested enough of a "vintage" look while using an unusual arrangement for the navigation that gives the page a sense of activity and excitement.