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Hear It Local bar cards

Hear It Local—known best as creating unique live music online communities localized by metropolitan area—had gained significant traction in its pilot community in the Twin Cities, MN, and was quickly growing within its headquartered community in the San Francisco Bay Area. As part of a brand recognition strategy, bar cards were developed in collaboration with artist Danielle Lombardi for both communities to encourage new members to join this free resource. The Twin Cities cards also included download cards with a sampling of local music provided by partner organization DEMO and donated by local music manufacturing firm Noiseland.