Web :: music industry
Orkestar Bez Ime (www.rogaria.com)
On the heels of a new album, Orkestar Bez Ime wanted to further highlight a new sound and band line-up with a re-branding campaign. Based on concepts from the album design, a new logo, tagline, and website were developed to reflect OBI's meatier approach to Balkan music in a way that would expand their reach to a broader and younger audience. Custom designs for an mp3 player, video player, and Twitter feed were developed, along with a range of social media icons and images in a vintage photo-book and wall-hanging style. Thanks to Net Acceleration's integrated CMS development, event listings from Hear It Local were automatically pulled into OBI's "shows" page to minimize administrative upkeep.