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Intercontinental Tampa: IMU Ad

Destination-oriented businesses in Florida know that when Spring Training comes around, baseball fans become their most prolific customers. In the case of Intercontinental Tampa, an upscale hotel that prides itself on warm hospitality and sense of casual elegance for the discerning traveler, making their guests feel like they're truly on vacation takes top priority. Because of the hustle-and-bustle that sometimes accompanies attending Spring Training games, Intercontinental Tampa wanted to appeal to fans with an ad for that reflected the sense of relaxation and sophistication that is central to their business model.