Apparel :: logo & tees

Balkapalooza!: Logo & Tees

Seeing an opportunity to introduce Eastern European folk music to youth, two established folk musicians developed Balkapalooza! as a pilot program for young musicians, ages 12-22. The design challenge was to break the social misconception that "traditional folk" equals "old people," without losing touch with the workshop's focus on those traditions. Vibrant colors and edgy typography spoke to its target audience while custom tees indicating each student's instrument served as a gift at the end of a week that included workshops with nationals, hands-on learning activities and student-led ensembles.