Web :: sports industry

Northwoods League Store/Ballpark Digest Store Website

Originally designed as part of a short-term contract between the Northwoods League and August Publications, the Northwoods League Store was a place for Gen Xers and Baby Boomers to buy retro-looking team apparel for the summer collegiate baseball teams that made up the Northwoods League. Following a change-of-hands, the online store—integrated into a CMS by Net Acceleration—later transitioned to the Ballpark Digest Store and catered to a broader base of sports fans, even expanding to include sports books. The lighthearted design approach made for a fun buying experience for both versions of the site.