Apparel :: tees

Mila Vocal Ensemble: "Real Women Yip!" Tees

For an unassuming group of women with bold voices, apparel that brought out the group's personality was a must for their more casual performances. The answer came in a "yip"—a generic ontomotopoaeic word for the shout-like spurt that shows up a lot in Mila's repertoire. Clean typography helped...well...elevate the concept while highlighting the group's sense of humor. Mila fans recognized the black as a play on Mila's tendency to perform in concert black apparel. Since the debut of the "Real Women Yip!" t-shirt, the concept has grown with Mila's audience, prompting the development of a vocal workshop series by the same name.