Ads :: ad campaign

August Publications: "Goodfellows" Internet Ad Campaign

In the world of football, Michigan's greatest pride—arguably—is St. Ambrose high school, which became the training ground for countless future NFLers and Superbowl greats...all without even having a football field to call their own. In Goodfellows, Dallas Morning News NFL columnist and St. Ambrose graduate, Rick Gosselin, artfully tells the St. Ambrose story, from gritty beginnings to their legendary rise to two championships. To generate excitement about the book's release, a series of Internet ads appearing on and were designed in the same rough-and-tumble manner as the book, whose popularity lead to a second printing.