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Green Bay Bullfrogs: IMU Ad

Why settle for boring classifieds that people overlook when you can make a splash with an eye-popping ad to announce job openings? The summer collegiate teams that make up the Northwoods League are replete with colorful, edgy logos and cartoon-like mascots, so each IMU for League teams—like this one for the Green Bay Bullfrogs—was designed around the logo's vibrance and incorporated a sense of fun that would make it easy to find enthusiastic candidates. Add to this strategic placement on, whose casual-yet-bold editorial tone is also reflected in such ads, and the result is filled positions in record time.