Packaging :: cd packaging & download card

Natalie Nowytski: Amerikana CD and Download Card

When two seemingly disparate styles combine, the challenge is to stay true to both while unifying them. With this project of Czech and Slovak folk songs re-imagined as bluegrass, country, and Americana arrangements, that unity came from a nostalgic sense of folk tradition. Natalie—pictured on the album cover—appeared in authentic Moravian dress to echo the vibrant traditional folk singing styles she uses on the album. Meanwhile, the rest of the design—from aged paper to Wild West-inspired typography to an earthy color palette—reflected Amerikana's down-home sonic bed. As a final touch, the CD imprint was designed to look like an old folk recording on vinyl.