Branding :: identity system

Orkestar Bez Ime: Logo, Business Cards, Letterhead, and Envelopes

When classically trained folk musicians get together and let their hair down, they come up with a country of their own—namely, Rogaria. Such begins the history of Orkestar Bez Ime, whose sometimes irreverent style sets the group apart in the international folk dance community and amongst fellow musicians. With repertoire that challenges one's ear with odd meters, dissonance and complex ornamentation, OBI's brand needed to reflect that "out of the box" mentality and make a bold statement to support its dynamic product. Since the brand launch, OBI has become one of the most sought-after international dance bands in the Midwest.