Branding :: logos & favicon

Northwoods League Store & Ballpark Digest Store: Logos & Favicon

When the Northwoods League formed a short-term partnership with the owners of Ballpark Digest, BD's parent company, August Publications, wanted to establish a new-yet-familiar mark for the new Northwoods League Store. The NWL logo served as the centerpiece against an earthier, "home-grown" color scheme, complete with stitching detail to suggest the apparel-focused online store. When the contract between the two organizations was up, Ballpark Digest needed a playful transitional mark to serve for the remaining life of the store until all inventory had been sold.