Branding :: logo

Crackberry Field Recordings logo

The founders of this independent record label wanted a brand that reflected their irreverent sense of humor while giving a nod to the music genres most associated with the label: folk and world, both of which have a heritage of making and working from source/field recordings. With the idea of technology changing the face of music and the music industry, the visual brand's phone-recorder image is indicative of the ever-changing face of collecting, recording, and distributing music.