Branding :: logo/masthead & favicon

Scooter Maxi: Logo/Masthead & Favicon

The brand for the cutting-edge—a site for scooter enthusiasts—needed to speak to a couple of generations and various levels of expertise on the topic. A vintage-inspired look was developed to reach the more casual "cute factor" enthusiast, while angles create a sense of activity and excitement for the enthusiast whose focus is more on technical specs and handling. The site has gained significant respect in this niche industry as being among the most robust and informative sites of its kind.