Branding :: brand family

Arena Digest, Ballpark Digest & College Venues Digest: Logos & Favicons

Within only a few years, Ballpark Digest had grown to be a leader in baseball news in the US. Seeing it had outgrown its modest beginnings, this popular site—along with its brothers, Arena Digest and College Venues Digest—went through a total overhaul. The marks for this family of sites needed to express enough individuality to cater to their respective arms of the sports industry while maintaining a sense of unity under its parent company, August Publications. The oval motif later got incorporated into other August Publications products, including the mark for Spring Training Online and as a design element for a line of apparel.