Branding :: brand family

Orkestar Bez Ime: Business Cards and Show Postcards

As is common with music groups, the brand's "look" often changes to reflect the latest album as a way to guide the audience toward the newest material. Orkestar Bez Ime, wishing to play up their new lineup and somewhat darker folk album, went for a total rebranding based on a vintage label-tape look that was born with their Mahala Drive CD. The look was applied to business cards, postcards, posters, one-sheets, and of course, a new website. It has even inspired an entire line of web promotion graphics, including Facebook covers.