Branding :: logos & favicon

Green Sports Venues: Logo & Favicon

With a more environment-conscious public and the stakeholder pressure businesses have been feeling to incorporate more sustainable practices, the editors of Green Sports Venues saw an opportunity within the sports industry: Highlight venues and teams that are already building their business models on long-term "green" initiatives, and chronicle best-practices from within the industry to help others develop LEED-certified sports venues. With an eye toward sustainability and an eye toward the tech-savvy sports industry, the GSV logo was carefully developed to balance these two worlds through color, typography and layout that support the rise of sustainable technology in sports businesses.